Are you still pondering about the poor sales? Are you cribbing about the ad spend that did not deliver? Most likely you are also one of many, who forgot to consider consumer behavior as part of your strategy.

Many professionals who plan and execute fancy marketing projects, either ignore the consumer behavior or don’t have a clue about their consumer’s behaviour impacting their buying decisions.
Most of the times, they do pay right attention to "fulfilling the need” or “solving the pain/problem" ,"positioning", "segmentation", “Value proposition” etc., but often miss the intangible part of the equation that is consumer behavior.

They have a great product/service that solves the pain-areas of the targeted customer, they position it correctly vis-a-vis their competitors, but still their customers don’t buy their product/service. Why? Because, may be they did not pay attention to how their customer makes a buying decision.

If you ignore the consumer's behavior, then your consumers are going to ignore you.

Consider, for example the automobile purchase. Do the customers have a short-list before they visit the show-room/test drive?
Do they have the similar short-list before they visit a financial service provider involving similar investment?
What does a customer do before they make up their mind to buy a certain product and then how do they finally chose a specific product.
Asking these basic questions can help you pay attention to what you might be missing.